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"Perfect is the enemy of Good"

This quote has been a guiding mantra in my creative practice.

It is an affirmation that the best solution is often simple, a reminder to zoom out and view my work from a fresh perspective... 

-Voltaire

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CONTACT

beth@goodenuf.co

South-East London based, always open to international collaborations.

A Brief Background...

Highlights & Recent credits

SET DECORATOR

Future Movement Broadcast

NIKE

Web series, 2023

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‘Paris to Dahomey’

PORTER Magazine

Editorial, 2024

SET DECORATOR

Cloud9 Sessions

9Bills

Social content, 2024

CREATIVE DIRECTOR

After The Hunt

Amazon/MGM Studios

Film, 2024

GRAPHICS ASSISTANT

‘Line of sight’

Deborah Joyce Holman

Fine Art Film, 2024

PRODUCTION DESIGNER

Fire Resistant

Tiffa

Music Video, 2024

ASST. ART DIRECTOR

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After studying Advertising at the University of the Arts London (LCC), I developed my skills in graphic design, teaching myself Adobe software while working in hospitality.

I gained early experience through various programs and internships with companies like BBH, The Roundhouse, and Intermarketing Agency. Though breaking into an entry-level role was challenging, my path led me to Post-Production at The Mill, where I progressed from a runner to a production finance assistant.

This role allowed me to explore all stages of production and sparked a deeper interest in concept, environment, and treatment design. I found myself drawn to positions that blend creativity with coordination.

Following a post-Covid redundancy, I decided to dive deeper into the creative side of production, assisting set designers and eventually going full-time freelance in 2022. Since then, I’ve worked on projects such as FEMME (2023), The Crown Season 6 (2023), and After The Hunt (2024), collaborating with leading brands and constantly pushing my creative boundaries.

Currently, I'm seeking opportunities that expand perspectives and challenge norms. I’m particularly passionate about curating visuals and crafting memorable experiences that allow brands and audiences to connect on a deeper level.

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