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WAVEY GIRLS ONLY
Director
Safeen James
Producer
Lorraine Brobby
Client
GDS Brand
Date
2023
Project type
Art Direction - Set Design
The GDS brand has always provided a uniform for the Girls that succeed. It’s their way of the saluting the boss babes and valuing them and their respective crafts.
GDS babes can be spotted navigating their way through a buzzing London, they are confident, effortlessly standing out amongst the crowd yet they can maintain a cool and collected presence!
The ad was super stylised, leaning on hyper-pop aesthetics, I leaned on 90's nostalgia to create a Wavey Girls' dream bedroom.
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